Case Studies
Proven Growth Results That Drive Business Value
With over 10 years of experience scaling B2B, SaaS, and DTC brands, I deliver measurable growth through full-funnel performance strategy and first-party data leverage. These case studies showcase my approach to solving complex marketing challenges with data-driven solutions that maximize ROI.
Featured Case Studies
Meta Ads System Rebuild
$981K+ Revenue from $70K Spend
Completely restructured an underperforming Meta Ads account, implementing a strategic funnel-based approach that delivered a 14.66x ROAS and dramatically increased conversion rates.
Skills: Meta Ads, ROAS Optimization, Conversion Strategy
Lifecycle Engine Development
25% Reduction in Customer Acquisition Cost
Designed and implemented a comprehensive lifecycle marketing system that leveraged first-party data to deliver personalized customer journeys, resulting in significant CAC reduction while maintaining growth.
Skills: Lifecycle Marketing, Marketing Automation, CRM Integration
3-Month Google Ads Sprint
25% Decrease in Customer Acquisition Cost
Executed a rapid optimization of Google Ads campaigns, implementing advanced targeting, bidding strategies and conversion tracking that delivered immediate efficiency improvements.
Skills: Google Ads, SEM Strategy, Conversion Optimization
45-Day Revenue Campaign
$333K Generated in Just 45 Days
Designed and executed a high-velocity revenue generation campaign that exceeded targets through strategic channel orchestration and conversion-focused messaging.
Skills: Campaign Strategy, Multi-channel Marketing, Revenue Acceleration
AI-Powered Lead Scoring
Increased Sales Efficiency by 40%
Implemented an advanced AI-based lead scoring system that prioritized high-value prospects, resulting in dramatically improved sales productivity and conversion rates.
Skills: AI Implementation, Lead Scoring, Sales Enablement
Ad Spend Optimization
$120K Annual Ad Spend Savings Identified
Conducted comprehensive audit of digital advertising accounts, uncovering significant inefficiencies and implementing optimization strategies that maintained performance while reducing costs.
Skills: Media Auditing, Budget Optimization, Performance Analysis
Explore My Work Experience & Resume
My extensive background in performance marketing is detailed in my resume, showcasing a decade of delivering measurable growth for B2B, SaaS, and DTC brands. From optimizing ad systems to developing comprehensive lifecycle engines, my experience reflects a consistent ability to solve complex marketing challenges with data-driven solutions.
Review my full work history and the specific roles I've played in driving significant ROI and achieving business objectives. Discover how my strategic expertise and tactical execution can translate into impactful results for your organization.