Case Studies
$333K in 45 Days | 18.04x ROAS | 587 Purchases
Scaling a DTC Brand with Full-Funnel Meta Strategy
Turning cold traffic into profit with intent-driven segmentation and precision remarketing
The Challenge: Drive Revenue, Not Vanity Metrics — Fast
Urgent Revenue Timeline
Client needed immediate results within a strict 45-day window. No gradual ramp-up period allowed.
Full-Funnel Activation
Required complete conversion path from cold traffic to paying customers with measurable touchpoints.
Beyond Vanity Metrics
Client needed attributable revenue, not just impressions or engagement. Every dollar spent needed clear ROI.
The System: Intent-Driven Full-Funnel Growth
TOP OF FUNNEL
Mass awareness with UGC creative
Goal: Maximum qualified traffic
MIDDLE OF FUNNEL
Behavioral retargeting using Lift-AI
Goal: Intent qualification
BOTTOM OF FUNNEL
Personalization + urgency-based CTAs
Goal: Conversion maximization
TOF: Broad Awareness That Performs
20,000
Clicks
$0.48
CPC
Audience Strategy
  • Broad Lookalike Audiences (LAL)
  • Interest-based targeting stacks
  • Optimized for traffic quality
Creative Approach
  • High-performing UGC content
  • A/B testing multiple hooks
  • 69 new account signups from TOF alone
MOFU: Predictive Retargeting That Converts
User Behavior Signals
Captured via Meta Pixel + GA4 integration
Lift-AI Scoring
Machine learning to identify purchase intent
Dynamic Segments
Auto-generated based on intent scoring
Targeted Content
Value-based messaging matched to intent
BOFU: Precision Targeting Drives Revenue
23.08x ROAS
BOTTOM OF FUNNEL ROAS
Personalized offers based on geography and behavioral intensity, powered by countdown creatives and UGC testimonials
Powering Scale Through Precision Technology
Ad Delivery
  • Meta Ads Platform
  • Meta Pixel + CAPI
  • Cross-device tracking
Attribution + Analytics
  • Google Analytics 4
  • Lift-AI Intent Scoring
  • Looker Studio Dashboards
Automation
  • Make.com Workflows
  • Automated UTM Syncing
  • Real-time Performance Alerts
4 Pillars of Repeatable Growth
Intent-Based Segmentation
Targeting based on behavioral signals creates 3.2x higher CTR than demographic targeting alone
Daily Creative Iteration
47 creative variants tested, with top 3 performers generating 76% of conversions
Cross-Platform Attribution
Full-path modeling identified 28% more conversions than default attribution
Funnel-Aligned Offers
Stage-appropriate messaging increased BOFU conversion rate by 41%
The Outcome: Revenue, Efficiency, Scale
$333K
Total Revenue
Generated within 45-day campaign window
18.04x
Overall ROAS
Campaign-wide return on ad spend
587
Total Purchases
Including initial orders and upsells
$26.78
Average CPA
Cost per acquisition across all segments
45
Campaign Days
Total time from launch to completion
243%
ROI Increase
Compared to client's previous campaigns
From Chaos to Clarity — the Client's Words
"This campaign didn't just work — it showed us exactly how to scale paid media. Elan built a system, not just a few ads."
This wasn't magic. It was strategy, structure, and iteration. That's what scales.
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